Customers are the reason that a business exists. You can create all the products in the world, but if you do not have a customer, you do not have a business. Today, according to Forrester Research, customer relationships have effectively become every business’s primary competitive differentiator. And customer service strategy has thus become crucial for their success. However, as the digital transformation hype has reached a fever pitch and the number of active internet users around the globe clocks at 4.57 billion, ensuring customer satisfaction has become even more challenging. The new-age customers, with a wide array of choices, demands for more each time they interactwith a brand.
The banking sector is, therefore, undergoing a data-driven transformation in the backdrop of this altering customer experience landscape, and the internet of things (IoT) and artificial intelligence (AI) are at the heart of it. Most notably, IoT is playing a crucial role in this rapid transformation. Besides providing effective and more personalized customer experience, IOT also gives valuable insight into customer usage patterns that helps in nurturing the relationship with customers, analyzing the market patterns, and determining the development of future products. Likewise, experts suggest that AI is the future of customer experience. AI applications like chatbots and virtual assistants have already started giving customer service a makeover, and it is only going to get better. With predictive personalization, AI also provides a tailor-made experience for the customers. Mobiles are another major game-changer in customer experience. As mobile phones have become a ubiquitous phenomenon, leading businesses have started turning it to their advantage. They have already started using forward-thinking technology to power their channels, collect and store data, and enable every device to work together to deliver a consistent experience for the customers.
At this juncture, there are a variety of customer experience so lutions available in the market that caters to different needs of the businesses. To help them choose the solution that best fits their requirement, Banking CIO Outlook has compiled the list of the t op 10 customer experience solution providers. The enlisted solution providers are the frontrunners in the market that provide a wide span of features. Besides, the magazine als o comprises insights from thought leaders in the sector on the industry trends, best practices, recent innovations, and their advice for the aspiring CIOs.
We present to you Banking CIO Outlook’s “Top 10 Customer Experience Solution Providers – 2020”
